A Short Description of the Difference between a Facebook Profile and Page

One of the core decisions when using Facebook is whether to have a Profile or a Page (or both). Although they function slightly differently, either can work well for an author.

We can help our authors turn a Profile into a Page (or merge a Profile with a Page) by working directly with Facebook. But once this is done, Facebook does not permit the Page to be turned back into a Profile.

Profiles

Profiles are always associated with a real person. Typically the main way to interact with a Profile is through being a “friend”–but this can create problems for people who are well-known. Approving large numbers of friend requests can be time-consuming and each Profile is limited to 5,000 friends. Using the “subscribe” feature can help in this situation; subscribers will see your updates but you won’t have to approve their friend requests. You can control whether posts are public (friends and subscribers can see them) or private (only friends can see them). To encourage people to subscribe, you’ll probably want to add a “subscribe” button to your website. This is a good article on the subscribe feature.

Pages

Pages are associated with brands, public figures and businesses, and can be a good alternative to Profiles for authors who want to enable readers to connect easily. Pages are ideal if you have more than one person who would like to create posts as you can have multiple administrators. They also offer much more in the way of insights and the ability to target posts, as well as the option of installing custom applications. Pages do, however, have restrictions on interactions with individuals, so you won’t be able to interact with close friends in the same way. You won’t be able to “like” a Profile, meaning that your newsfeed will be restricted to other Pages you have liked. You also won’t be able to message individuals or tag them in photos.

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Matt Mullenweg Owns 40% of the Internet

In the early 2000s, an 19-year-old developer named Matt Mullenweg forked a CMS called b2/cafelog to add features he thought were missing.

By October 2009, the project, going by the name of WordPress, had become the most popular open-source CMS on the Internet, today powering some 810 million websites worldwide, or 40% of the Internet.

About anyone, from the NYT to Neil Patel, uses WordPress for their blog, e-com store, company website, portfolio, and more.

Free, light, great for SEO, easy to use, WordPress is also open-source which means that anyone can copy, contribute to, and tweak it as they wish.

Until they couldn’t.

In September 2024, Mullenweg complained that the WordPress hosting company WP Engine was a cancer to WordPress due to their little contribution to the open-source project and their appropriation of the WordPress brand.

A few days later, WP Engine sent a cease and desist letter to Mullenweg asking him to stop making these comments.

In retaliation, Mullenweg blocked WP Engine from WordPress and their customers could no longer update their website.

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Google Search Engine Monopoly May Soon be Ending

Google has illegal monopoly over online searches, U.S. judge rules A federal judge ruled Monday that the tech giant broke the law, in a victory for antitrust authorities Thomson Reuters · Posted: Aug 05, 2024 4:50 PM EDT | Last Updated: August 5 A Google logo at a store in New York. A U.S. federal judge ruled Monday that Google broke the law with monopolistic behaviour.

Alphabet's Google broke the law with monopolistic behaviour over online search and related advertising, a federal judge ruled on Monday, the first victory for U.S. antitrust authorities who have filed numerous lawsuits challenging Big Tech's market dominance. The decision is a significant win for the U.S. Justice Department, which had sued the search engine giant over its control of about 90 per cent of the online search market, and 95 per cent on smartphones. "The court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly," U.S. District Judge Amit Mehta wrote. Google is on trial today, accused of rigging the search engine market His ruling against Google paves the way for a second trial to determine potential fixes, such as breaking up the company or requiring it to stop paying smartphone makers billions of dollars annually to set Google as the default search engine on new phones. Ultimately, Google will have a chance to appeal the court's rulings to the U.S. District Court of Appeal for the D.C. Circuit. Shares of Google parent Alphabet fell 4.3 per cent on Monday as part of a broad decline in tech shares. Google paid billions to be default browser Mehta noted that Google had paid $26.3 billion US in 2021 alone to ensure that its search engine is the default on smartphones and browsers, and to keep its dominant market share. "The default is extremely valuable real estate," Mehta wrote. "Even if a new entrant were positioned from a quality standpoint to bid for the default when an agreement expires, such a firm could compete only if it were prepared to pay partners upwards of billions of dollars in revenue share and make them whole for any revenue shortfalls resulting from the change." Google's latest antitrust trial to focus on Play Store app prices Fortnite maker Epic Games wins antitrust case against Google He added: "Google, of course, recognizes that losing defaults would dramatically impact its bottom line. For instance, Google has projected that losing the Safari default would result in a significant drop in queries and billions of dollars in lost revenues." The ruling is the first major decision in a series of cases taking on alleged monopolies in Big Tech. "A forced divestiture of the search business would sever Alphabet from its largest source of revenue. But even losing its capacity to strike exclusive default agreements could be detrimental for Google," said Emarketer senior analyst Evelyn Mitchell-Wolf. She noted a drawn-out legal process will delay any immediate effects for consumers. U.S. government sues Apple for smartphone antitrust violations In the past four years, federal antitrust regulators have also sued Meta Platforms, Amazon.com and Apple Inc., claiming the companies have illegally maintained monopolies. Another case against Google over its advertising technology is scheduled to go to trial in September. When the Google search case was filed in 2020, it was the first time in a generation that the U.S. government accused a major corporation of an illegal monopoly. Microsoft settled with the Justice Department in 2004 over claims that it forced its Internet Explorer web browser on Windows users.

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